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Why Nescafe’s “The Egyptian student’s coffee” campaign was a successful hit?

By Wesam Khaled
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  Nescafe’s Egypt “Nescafe 3 in 1- The Egyptian student’s coffee” campaign has made a huge buzz. The campaign targeted the young audience (college students), it included four ad copies; the engineers who majored in quality assurance, the cinema institute students who majored in décor, the  computer and information sciences students who majored in programming and  the mass communication students who majored in PR and advertising. This photo is taken by  Aditya Aiyar  from  Pexels   website  https ://www.pexels.com/photo/photo-of-man-holding-a-red-nescafe-mug-1545668/  with  “Free to use and No attribution required”  license However, those students always find themselves misfits and not understood by the older generation because they chose uncommon specialization or major. The campaign highlighted the uncomfortable situations and awkward conversations these students have with their family members or acquaints regarding their career path and the resulted confusion between the two generati
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Lie no more, I saw you together

By Wesam Khaled
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Love is a strange thing They say that falling in love is the best thing that can happens to a person's life. But not every story has a happy ever after ending. This is a real life story about a famous poet/song writer ( Kamel AlShinnawi ) and a singer ( Najat), he wrote to her many wonderful songs that helped her to shine and rise to fame. He loved her with all his heart but she just played him to advance her career (nothing I would have ever expected from that sweet voice). Anyway fast-forward with the events after he discovered her betrayal. He wrote to her a heart-aching poem and called her on the phone sobbing  and began reciting his poem on her with a moaning voice. S he coldly replied that “this poem is very beautiful. It can be a song and I must sing it”. She sang it in a movie called the “Black Candles” and it became an instant hit now it’s considered a legendary song.  I am still wondering How come can someone be so crazy in love that he prefers dying rather than liv
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Why Group Projects Suck!!!! 😤

By Wesam Khaled
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                        College  GROUP PROJECTS    University is supposed to be the happiest time of your life, you have finally got out of school and entered a new phase of maturity both mentally and socially. But is College role to make you under continuous stress, hating your life and everything around you. Well sad truth that may be a preparation for what is coming next. Yep, the world isn't simple. The working environment is full of pressure and deadlines but there is something that college professors don't get and refuse to understand. At work you will be judged by a manager and he will also be judged by someone with higher rank; all of those people working to make revenues and improve the company's financial state so their financial state will be improved. But what about college?!! No, this is not the case the 200+ students will be separated to many tiny groups each  group working separately. You will be working with other 9 Colleagues on a project totally se
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Regret

By Wesam Khaled
"Dead people receive more flowers than the living ones because the regret is stronger than gratitude." —Anne Frank's Diar
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Unity

By Wesam Khaled
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Lately in Egypt we have been suffering through a lot. Seriously many of us are wondering how Egypt is still stand still! Bad economics, shitty Education, NO freedom to media and of course i don't need to start talking about the state caz i'll never stop😫. many things that made me and many others just want to close our eyes and travel faaaaaaaaaar away from this country. But there comes other times when you know Egypt is where you belong. Egypt ain't about the government or authority or rules, it's about the PEOPLE. The Egyptians are the one who is making Egypt great and nothing else. If you pass out in the middle of the street U would find all people gather not to rob you but to help you. Even if it means they will be late for their jobs or an important meeting, they will help you without even thinking about it. U become friend with others without even asking about their religion and know by coincidence years later. When U naturally choose people based on their behavi
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Why!

By Wesam Khaled
Why is it always when U R going the extra mile to make everyone around you happy caz U care about their feelings while they don't give a shit about yours it ends up they make U look as if U were the bad guy 
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memories

By Wesam Khaled
Childhood memories are the sweetest time of human mind.  Nobody can forget his/her childhood memories whether they are pleasant or painful. The day gone is gone forever. Only memories remain in human mind. These memories make you cry sometimes and make you laugh sometimes. We never can cut out them from life. For that reason, childhood memories are the sweetest in man's life. It is not possible to get back those days.  Sometimes we need to be a kid again may be with our kids to have a vent away from our busy life.
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